The Need to Rename Tech

The Need to Rename Tech | 13.81 MB

Title: The Need to Rename Tech
Author: Chris Pine
Category: Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, Business & Finance, Marketing & Sales, Social & Cultural Studies, Social Science
Language: English | 305 Pages | ISBN: 1680508172

Description:
This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the contributors rename digital technologies in order to subvert Big Tech’s branding. Each chapter discusses a specific technology, rechristening it in a way that points explicitly to the social and political harms it is associated with. The alternative vocabularies that are proposed draw attention to what these technologies bring about, providing a means of resisting Silicon Valley’s claims about what people and organisations should buy and experience.

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