Anthro-Vision A New Way to See in Business and Life by Gillian Tett

Anthro-Vision A New Way to See in Business and Life by Gillian Tett | 2.09 MB
304 Pages

Title: Anthro-Vision
Author: Gillian Tett

Description:
In an age when technology, big data, and financial analysis defines business decision-making, award-winning financial journalist and anthropology PhD Gillian Tett presents a different idea: businesses can revolutionize their understanding of human behavior by studying consumers and organizations through an anthropological lens.
Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, algorithms, and business schools. Gillian Tett points to anthropology, or the study of human culture.

Little understood compared to other social sciences such as psychology, anthropology is generally known as the study of exotic rituals, colorful tribes, ancient bones, primitive cultures, or even cannibalism. Yet anthropology has always offered a wealth of insights for professionals from business executives, investors, and analysts to political leaders, journalists,…

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